11 articles in this category
This article is based on the latest industry practices and data, last updated in April 2026. In my decade of working with professionals across industr...
This article is based on the latest industry practices and data, last updated in April 2026. In my decade as an industry analyst, I've seen brand advo...
This article is based on the latest industry practices and data, last updated in March 2026. In my 15 years of consulting for brands like those in the...
This article is based on the latest industry practices and data, last updated in March 2026. In my over 10 years as an industry analyst, I've seen cou...
In my 15 years as a brand strategist, I've seen loyalty programs evolve from transactional points systems to deep emotional connections. This article,...
This article is based on the latest industry practices and data, last updated in February 2026. In my 15 years of brand strategy consulting, I've disc...
This article is based on the latest industry practices and data, last updated in February 2026. In my 15 years as a brand strategy consultant speciali...
In my 15 years of experience in brand strategy, I've seen firsthand how cultivating brand advocates transforms businesses from transactional to relati...
In today's saturated market, authentic brand growth is no longer driven solely by marketing budgets but by human connection. The most powerful, yet co...
Introduction: The Power of Authentic Voices in a Noisy WorldLet's be honest: advertising is facing a trust deficit. Banner blindness is real, and skep...
In today's saturated marketplace, customer loyalty is valuable, but brand advocacy is priceless. While satisfied customers make repeat purchases, true...