11 articles in this category
Imagine you have a message that could genuinely help people in your field—but it barely reaches beyond your immediate circle. You post, you network, y...
Understanding Brand Advocacy: Why It's More Than Just Word-of-MouthIn my 10 years of analyzing brand strategies, I've found that many companies confus...
Most loyalty programs treat customers like passive points collectors. The real leverage lies in turning your best users into active advocates who shar...
Brand advocacy programs promise organic reach, reduced acquisition costs, and authentic credibility. But many teams jump straight to tactics—referral ...
Most teams confuse repeat purchase with loyalty, and loyalty with advocacy. A customer who buys every month because of a discount code is not an advoc...
Every brand wants loyal customers who sing their praises unprompted. But the gap between wanting advocates and actually cultivating them is wide, and ...
Most teams confuse brand advocacy with loyalty. They run referral points, track NPS, and call it a day. But advocacy is a different muscle: it require...
Brand advocacy is often treated as a happy accident—a byproduct of great products or clever campaigns. But for teams that rely on word-of-mouth growth...
Most employee advocacy programs fail within six months. Not because the idea is flawed, but because the execution treats people like broadcast channel...
When a team decides to launch a brand advocacy program, the initial impulse is often to recruit customers who already post positive reviews. That appr...
Every business wants customers who not only buy repeatedly but also enthusiastically recommend the brand to others. Yet many organizations struggle to...